Sergey Shima
About the Expert

Sergey Shima

Founder of AI Masters, co-founder of Majento

I train teams to use AI on their own work. At Majento, our team builds and implements agentic systems.

  • Former CTO at TDI Group
  • Ex-Creative Director at BBDO, Publicis
  • Speaker at leading marketing and AI conferences
  • Author of AI training methodology for business
  • Expert in AI implementation for corporate processes

20+

years in marketing

200+

international awards

50+

trained teams

1000+

specialists completed courses

Professional Journey

Started career in advertising over 20 years ago. Worked at leading international agencies — BBDO, Publicis. Was a creative director, led teams developing strategies for major brands.

Since 2022, fully focused on AI. Developed a corporate team training methodology that allows implementing neural networks into workflows in 2-4 weeks.

Today I lead AI Masters and product, AI and R&D at Majento. I train corporate teams on their own work.

Trained over 50 teams in Uzbekistan, Russia, Kazakhstan, and Belarus. Over 1000 specialists have completed my courses and successfully apply AI in their work.

Worked with Brands

Pepsi
Nestle
Samsung
KIA
Haval
Chery
Alfa Bank
Beeline
Chevrolet
Lay's
Eurotorg
MASMI

Awards and Recognition

Grand Prix Effie

Highest award for advertising effectiveness

Cannes Lions

International Festival of Creativity

Golden Drum

Leading advertising festival in Europe

KIAF

Kyiv International Advertising Festival

And over 200 other international awards for creativity and advertising effectiveness

Corporate Training

AI Masters — Training for Your Business

Not abstract ChatGPT courses, but practical training on your tasks, documents, and processes. Your team will start applying AI the day after the training.

  • 8 practical training modules
  • 20+ ready workflows for business
  • Personal feedback
  • Training ROI: 800-1500%
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Education and implementation: AI Masters and Majento

AI Masters helps people and teams use AI at work. If a task needs integrations, a custom application or an agent connected to company data, Majento handles it as a separate software development and implementation project.

Serge Shima founded AI Masters and co-founded Majento. He leads product, AI and R&D at Majento; Batyr Latipov leads strategy and business development. The team builds and implements software and agentic systems.

Training develops employee skills. Implementation includes workflow analysis, access design, a pilot, quality checks and handover to the team. Development scope and pricing are agreed separately from training.

About Majento

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Ready to discuss training for your team

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About the Expert — Sergey Shima